(Download) "Mass Media Unleashed: How Washington Policymakers Shortchanged the American Public (Book Review)" by Federal Communications Law Journal # eBook PDF Kindle ePub Free
eBook details
- Title: Mass Media Unleashed: How Washington Policymakers Shortchanged the American Public (Book Review)
- Author : Federal Communications Law Journal
- Release Date : January 01, 2008
- Genre: Law,Books,Professional & Technical,
- Pages : * pages
- Size : 263 KB
Description
The book treats two policies: the public trustee policy and the deregulatory market policy, which was introduced in 1980 and has now reached full fruition. The former is based on the consideration that more people want to broadcast than there are available frequencies or channels, that the government chooses one licensee, and therefore, that one must act as a trustee for the public. (2) The governing act specifies the public interest areas--contributing to an informed citizenry, acting as a local outlet, and serving the educational needs of children. In these areas, the broadcaster must necessarily, at times, put public service first over maximizing profits. Ramey has shown that even before the deregulation period, this public trustee scheme did not work. (3) The FCC for many years used an ascertainment approach when what was needed was quantitative guidelines as to minimum amounts of informational programs, including those of local origin and educational children's fare. Even during the period when the FCC had quantitative guidelines, they were never implemented. As Ramey states, no station ever lost a license based on inadequate informational or educational programs. (4) He points to the egregious renewal of the WLBT station in Jackson, Mississippi, which was shown to have broadcast only the segregationist views of a raging current issue and only one fifteen minute early morning show for African Americans, even though they represented forty-five percent of the local population. (5)
 "Mass Media Unleashed: How Washington Policymakers Shortchanged the American Public (Book Review)" by Federal Communications Law Journal # eBook PDF Kindle ePub Free){kind=link}